Should I Invest in Digital Marketing for My Construction Business?
Short answer: YES—and here’s why.
If you’re in construction, trades, or any hands-on industry, digital marketing might not be your first priority. But the truth is: your next customer is online—right now—searching for the exact service you offer. If they don’t find you, they’ll find your competitor.
Why Digital Marketing Matters for Construction Companies?
1. Your Customers Start Online
Whether it’s Google, Instagram, or local Facebook groups, people search, compare, and read reviews before they ever pick up the phone.
2. Build Trust Before You Speak
With real photos of your work, testimonials, and educational content, digital marketing lets potential clients see your craftsmanship and professionalism up front.
3. Generate Consistent Leads
A smart digital strategy creates a steady pipeline of high-quality leads, so you’re not just relying on word-of-mouth or referrals.
4. Show Off Your Work
Construction is visual. Photos, videos, and behind-the-scenes content bring your projects to life and help clients feel confident in hiring you.
5. Get Ahead of Your Competitors
Most trades still don’t take digital seriously. By investing now, you position your business as a trusted, modern leader in your market.
How Much Should You Invest?
We recommend investing 8–10% of your annual revenue if you want real growth.
Example: A $500K/year construction business should invest around $40K–$50K per year, or about $3K–$4K/month.
Here's a guide:
10-12%
Just starting or growing aggressively?
6-8%
Established but want steady leads?
3-5%
Minimal marketing, just a presence?
Where That Budget Usually Goes:
Here's a realistic and effective monthly budget breakdown using a middle-ground of $3,000/month:
30%
Content Creation
on-site photo/video session, editing, and testimonial collection
$900/Month
20%
Social Media Management
3–6 weekly posts, engagement, strategy, and audience growth
$600/Month
25%
Website + SEO + CRM TOOLS
Site updates, local SEO, blog posts or service page optimization
$750/Month
25%
Paid Ads
Ad spend + management (focus on lead generation and retargeting)
$750/Month
READY FOR A DIGITAL TRANSFORMATION?
Should You Hire an Agency or Go In-House?
In-House (Best for Larger Teams):
More control
Great for capturing daily content
Requires multiple hires + training
Agency (Best for Most Companies):
Full team of experts
Faster results
More affordable than hiring 2+ employees
Scalable based on your goals
F.A.Q.
Frequently Asked Questions
Have questions about our digital transformation giveaway? We've got answers!
How long before I see results from digital marketing?
While digital marketing is a long-term investment, you can start seeing results within 3–6 months. Content creation and SEO help build your online presence, while paid ads can generate immediate leads. Consistency is key to sustained success.
Can I start small with my marketing budget?
Yes, absolutely! You can start with a smaller budget and scale as you see results. Even with a limited budget, focusing on high-quality content, targeted ads, and/or SEO can make a significant impact.
How can I measure the success of my marketing efforts?
Key metrics to track include website traffic, social media engagement, lead generation, conversion rates (how many leads become clients), and the ROI of your paid ad campaigns.
Will I have input on the content or ad strategy?
Yes. We collaborate closely with you. You'll have access to planning documents, calendars, and previews. You approve everything before it goes live—and we adjust based on your feedback and results.
How long is the contract? Can I cancel?
Most of our retainers have a 1-month cancellation notice after the initial period. We believe in results, not locking you in long-term if you're not happy.
How soon can we start?
After your discovery call, we can typically onboard you within 5–7 business days. We’ll create your strategy, schedule your first shoot, and get your digital presence moving fast.
Can you help with recruitment marketing?
Yes! We can create campaigns to attract skilled workers, including job ads, culture videos, and career page optimization—because getting great workers is just as important as getting leads.
How much time will this take from me?
We handle all the heavy lifting. We’ll just need a bit of your time upfront to understand your business, film some content, and check in occasionally to make sure everything aligns with your goals.
What if I already have a website or marketing person?
No problem. We can either complement your existing team or take over completely—whatever works best for your workflow.