Drive Quality Leads with Skyline Media Group
PPC Advertising for Contractors in Southwestern Ontario
Looking to get more leads for your contracting business? Skyline Media Group specializes in pay-per-click (PPC) advertising for contractors, helping your businesses generate high-quality leads online.
With our PPC campaigns, your business can reach homeowners and commercial clients exactly when they’re searching for your services.
Why Contractors Need PPC Marketing?
Today, most homeowners and businesses search online before hiring a contractor.
PPC advertising ensures your business is visible at the right moment, helping you:
– Get to the top of Google search results instantly
– Target specific locations, services, and client types
– Track every click and measure ROI precisely
– Reach clients on Google, YouTube, and social media platforms
– PPC is ideal for contractors because it’s fast, measurable, and scalable, unlike traditional advertising methods that are expensive and hard to track.
How Much Should You Invest?
We recommend investing 8–10% of your annual revenue in marketing if you want real growth.
Example: A $500K/year construction business should invest around $40K–$50K per year, or about $3K–$4K/month.
Here’s a guide:
10-12%
Just starting or growing aggressively?
6-8%
Established but want steady leads?
3-5%
Minimal marketing, just a presence?
Where That Budget Usually Goes:
Here’s a realistic and effective monthly budget breakdown using a middle-ground of $2,000/month:
50%
Content Creation + SMM
weekly posts, engagement, strategy, and audience growth
$1000/Month
20%
Website + SEO + CRM TOOLS
Site updates, local SEO, blog posts or service page optimization
$400/Month
30%
Paid Ads
Ad spend + management (focus on lead generation and retargeting)
$600/Month
READY FOR A DIGITAL TRANSFORMATION?
Our PPC Services for Contractors
Skyline Media Group delivers end-to-end PPC management to maximize your marketing ROI. Our services include:
1. Keyword Research & Strategy
We identify high-intent keywords like “roof repair North London,” “landscaping services Ontario,” or “commercial concrete contractor” to attract the clients ready to hire.
2. Targeted Ad Creation
We craft Google Ads, Bing Ads, and social media ads that capture attention and drive clicks.
3. Landing Page Optimization
Every ad links to a conversion-focused landing page designed to turn visitors into leads.
4. Campaign Monitoring & Optimization
Our team analyzes performance daily, adjusting bids, targeting, and ad copy to maximize results.
5. Transparent Reporting
We provide clear, actionable reports so you know exactly how your PPC budget is performing.
F.A.Q.
Frequently Asked Questions
Have questions about our digital transformation giveaway? We’ve got answers!
How long before I see results from digital marketing?
While digital marketing is a long-term investment, you can start seeing results within 3–6 months. Content creation and SEO help build your online presence, while paid ads can generate immediate leads. Consistency is key to sustained success.
Can I start small with my marketing budget?
Yes, absolutely! You can start with a smaller budget and scale as you see results. Even with a limited budget, focusing on high-quality content, targeted ads, and/or SEO can make a significant impact.
How can I measure the success of my marketing efforts?
Key metrics to track include website traffic, social media engagement, lead generation, conversion rates (how many leads become clients), and the ROI of your paid ad campaigns.
Will I have input on the content or ad strategy?
Yes. We collaborate closely with you. You’ll have access to planning documents, calendars, and previews. You approve everything before it goes live—and we adjust based on your feedback and results.
How long is the contract? Can I cancel?
Most of our retainers have a 1-month cancellation notice after the initial period. We believe in results, not locking you in long-term if you’re not happy.
How soon can we start?
After your discovery call, we can typically onboard you within 5–7 business days. We’ll create your strategy, schedule your first shoot, and get your digital presence moving fast.
Can you help with recruitment marketing?
Yes! We can create campaigns to attract skilled workers, including job ads, culture videos, and career page optimization—because getting great workers is just as important as getting leads.
How much time will this take from me?
We handle all the heavy lifting. We’ll just need a bit of your time upfront to understand your business, film some content, and check in occasionally to make sure everything aligns with your goals.
What if I already have a website or marketing person?
No problem. We can either complement your existing team or take over completely—whatever works best for your workflow.